Ey, heres an OG picture book I used to read to my son. Gathering the sun written by Alma Flor Ada and illustrated by Simón Silva. Check out the video and share with anyone who’d be interested. You can request this book at your local library or cop it from here.
Dig this? Check out “A New Kind of Wild” by Zara Gonzalez Hoang
LaRussell & Tope (Vallejo, Ca) – Free The World 2023
I’ve been following LaRussell since 2022 after a homie suggested one of his songs. Been to the backyard, and was so grateful he spoke on this and has faced backlash because of it. Bay Area.
What is this? This series is called “Stuff I’ve been listening to” and this is my place to share music that I listen to while I work, process, decompress, and live life. Some of it is new, some old. But I’m always listening. I share in the hopes that you will find something that inspires you. Please share with a fellow music lover. My name is Rob and I’m an artist and author from the Bay Area.
Rebel Diaz (Bronx, NY) – 1-800 Genocide 2023
I came across Rebel Diaz originally from Chicago back in the late 2000’s. They have always spoken on social justice, politics, and revolutionary ideals and organized with real people on the ground. Mad love for them.
The Neighborhood Kids (San Diego, CA) – Biddi Bomb 2025
Belly (Ottawa, Canada) – Patience vs Patients 2024
I came to Belly very late. He’s been putting out music for a long time and the first time I heard him was through Nipsey Hussle. He’s Palestinian Canadian and his flow and critique is sharp. Listen.
MC Abdul (Palestine) – Shouting at the wall 2021
MC Abdul is one of the first emcee’s from Palestine that I heard spit in English in the literal thick of the genocide and he’s been putting out music for awhile even though he’s young!
Invincible (Israel/ Detroit) – The Emperor’s Clothes 2009
I came across Invincible through the battle rap scene and thought they were ILL which is wild because thats the name they go by. They are Jewish and spit this rhyme 16 years ago!!!!!! I discovered this song from the film “Road to Apartheid” which compares Israeli occupation to South African apartheid.
Macklemore (Seattle, WA) – Hinds Hall 2024
This song blew up last year and went viral on social media. I was aware of Macklemore because he was an underground cat from Seattle, then I heard some of his more popular radio cuts. Did not see this coming from him last year but it is an extremely powerful statement.
If you’ve heard some hip hop about or from Sudan or Congo, drop it in the comments! We need to hear about what is happening in Africa!
Eddy Mack ft Batata (Detroit, MI) – Sound of War 2023
I heard Eddy Mack (Jordanian American emcee) in 2023 like most folks because of this viral song that was a very militant stance against the attacks against Palestinian people.
Ana Tijoux (Chile/France) Feat Shadia Mansour (UK) – Somos Sur 2014
I came across Ana Tijoux in the early 2010s as part of hip hop royalty Makiza of Chile. I then met her around the same time when she dropped 1977. She is razor sharp lyrically and has a level of knowledge, critique, and creativity in global politics and hip hop that is unmatched. She’s also a really cool ass person.
Lowkey feat Frankie Boyle, Maverick Sabre, and Mai Kahlil (London, UK) – Long Live Palestine 2019
My bro Pele Durian Funk made an ILL mix of hip hop artists who’ve all made songs in support of a free Palestine back in October of 2023. On that mixtape he included a bunch of cats and Lowkey was one of them. I’d never heard of him but I soon discovered a super talented emcee and journalist who fights fiercely for the people of Palestine and working class people in Britain.
DJ Pele Durian Funk ( Bay Area) – Solidarity Forever 2023
My bro Pele (Trust Your Struggle Collective) made this mixtape of hip hop featuring pro Palestinian artists such as Native Guns, 47 Soul, and even Yo Yo Ma. Check it out.
DIG THE MUSIC? THERE’S MORE!
Ok thats it fam, if you dug this share it with a friend, comment with some musical suggestions, and if you want to support Palestinian or anti zionist organizing in the US check out:
Why Palestine? There’s been an occupation, apartheid, and genocide of Palestinian people there by Israeli government with the direct support of the US Govt and many others in the globe. Like India and Pakistan, the “middle east” or the countries of Africa being cut up by greedy people who see dollar signs its people deserve freedom, self determination, and it is a prime example of how the billionaire class is playing us all when they say they do not have enough for universal health care, affordable housing, free education, etc. We’re all being tricked and Palestine/Israel is a HUGE part of it. This goes for Congo, Sudan, and many other countries across the planet. The people (you and I) must expose the lies and get freedom for us and them together.
Monica is the homie and as someone who got to work with her she’s a bad-ass artist and organizer. Peep this video which introduces how to make art for social change! Very good info for beginners or experienced artists.
Dig this? Check out my crew “Trust Your Struggle Collective”
Ey, Bodies Are Cool is a really great book and its a hit in my household. Check out this video where I explain. I love this book because it flows, it’s short and to the point. And it really does emphasize an understanding and curiosity to see all types of people and bodies.
Synopsis: This cheerful love-your-body picture book for preschoolers is an exuberant read-aloud with bright and friendly illustrations to pore over.
From the acclaimed creator of Dancing at the Pity Party and Roaring Softly, this picture book is a pure celebration of all the different human bodies that exist in the world. Highlighting the various skin tones, body shapes, and hair types is just the beginning in this truly inclusive book. With its joyful illustrations and encouraging refrain, it will instill body acceptance and confidence in the youngest of readers. “My body, your body, every different kind of body! All of them are good bodies! BODIES ARE COOL!”
What’s this? Whew, I’ve read over 600 picture books y’all! An author who I admire and respect “Adrianna Cuevas” was sharing her favorite books and it inspired me to share some of mine with you. I’ve read ok books, garbage ones, and some that I think are incredible examples of the picture book format. Here and on the socials I’ll be recommending some of my favs. Please support your community and the creators by requesting them at your library or local independent bookstore. Peace. My name is Robert Liu-Trujillo. I am the author and illustrator of Fresh Juice.
Dig this? Check out my other picture book recommendations:
Fam, Its been over a year since I did one of these. If you follow me you know that I am a huge advocate for literacy. Reading kids books, comics, annnnd ART BOOKS. Art books about gaming, film, comics, illustration, sneakers, you name it. Anything you can find to get young people reading for fun! So with high school, middle school, and older elementary students if they’re not enjoying reading, find something that they LOVE and find books about it.
You can see the other videos I did featuring lots of different books. Check them out and share!
Dig this? Check out these shorts I started making about my favorite picture books like Turntable Timmy!
Ok so I have been making business cards with my name, phone number, email, image, and services offered for about 15 years now. How old tech of me right? I get it, there are apps where you can just send someone your contact info, airdrop it, text it, or refer them to your IG I get it. But here are a few reasons why I still keep a business card for introductions. Note: I didn’t have a business card during the start of the pandemic because, well I was in the house :/
Hasan Minhaj via GIPHY
1. No phone:
You forgot your phone at home, it got broken, or you lost it. Damn. Sucks, you can tell the person you’re talking to your name or write it and your number or email on a napkin but a card might be handy. I’ve definitely had this happen before.
2. Phone battery died:
Have you ever missed a crucial opportunity to show someone your work, get their info, or exchange info but your phone battery died? Try keeping a business card as a back up 🙂 If you had a great conversation, they will want to talk to you again fam. People fake good work, and some put on a good show, but it’s harder to fake good vibes or energy. Or you can have them wait while you recharge your phone….
3. Getting away from social media:
I’ve been on social media for almost 20 years and I have referred people to my (fill in the blank) but I’m getting kind of tired of it honestly. There are some great artists out there using it to the max but I don’t want it to become my life. And it started to feel like that a few years ago. These companies found ways to make us addicted and that is not healthy, for me. You?
Also, from experience, I know that these apps come and go. For a few years they’re hot, and then people are on to the next thing. And if you’re an artist with a smaller but dedicated following you have to build your audience again. So I still use it, but I keep my distance. If you want to step back a bit from social media I think that a curated website, blog, or page is a great place to refer folks to via biz card.
4. Leave them impressed:
Ok, if designed properly with your information, a sample of your art on it, and a print quality that speaks to your esthetic your business card can leave the person holding wanting more. If I get a well made business card that communicates your taste by seeing it and/or touching it I’m going to remember you. It could be done with letterpress, with metal, or a bright color. The point is, leave the holder with a taste of how dope you are.
5. Control the narrative:
On your card you can provide the basics like your number, email, etc. But, you can also provide them with coordinates to a location. Weird, right? You can put a QR code on it that when read sends them to a song. You could just have a link to a video. There are lots of ways you can control how the holder interacts with or gets to know you and your work. A well crafted and updated website featuring a portfolio of your work is still a tried and true way to do this. Just saying, show them your true self in your way….
Dig this? Check out my post about how I got 1000 sales on Etsy as an illustrator/author who makes merch!
Who dis? What’s this? Hi, my name is Rob and I’m an artist/author from Northern California. Oakland to be specific. I have been working as a freelance artist for over 15 years. I’ve picked up a few tips on the way and “Freelance Chronicles” is one of the ways I share. Was this helpful? Please share and cop something from my shop. Adios.
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| Me vending, photo by Imelda Jimenez-LaMar |
Yo yo yo yo (Stretch Armstrong voice), I just crossed the 1000 sales mark on Etsy which I’m very proud of. I know sellers who have less than 100 sales and folks with upwards of 20k. But, I plan to make more. Here’s some tips and things I did to make it this far. If you’re new to selling on Etsy, Shopify, Big Cartel, We Buy Black, or any online commerce site these might be helpful. Got suggestions? Questions? Leave a comment! Shout out to my wife who gave me so much energy, ideas, and feedback on how to make my work pop! If you have ever purchased a book or a sticker from me, THANK YOU.
via GIPHY (Fresh prince of Bel Air)
1. Get Specific
I like when I see sellers on Etsy create a niche. It doesn’t mean you sell something that no one has ever seen or made before only. It means you and your products have focus. If shoppers can see your story not only from your bio and product descriptions, but your over all store; it will help. Why? You want to get to specific people who like what you like. Not every single person. There are going to be a lot of people who don’t rock w/you because its not their thing and that’s ok. Trust me, if you LOVE it there are others out there who will. And your passion, expertise, and knowledge is infectious! So nail it down, and pivot if necessary.
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| Reverie performing, photo via
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2. Flow/ Rhythm
I’ve found that if there’s a regularity to my posts about my merch (merchandise) people not only come to expect whats new from me, the awareness that I make products grows. When I wasn’t making very many sales it was because I posted a product once here and there. Once I sat down and made a schedule each year including multiple series of products I began to see much more traction. Create a rhythm of when you release products. Could be 4 times a year, or 12. Create a schedule and try to stick to it.
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| Doc OG Lowrider painter (RIP) |
3. Customize
One way to set yourself apart from the crowd in terms of sales is to make custom items. The challenge with these is that they are time consuming and require skill to make them. As a result they will cost more, but if folks get to know you and they think what you make is unique and special they will buy them because they mean something. So, how can you flip what you’re making now to have a flair, color, tone, or message that is custom (your style) or customized for the individual. This way, folks can’t get it anywhere else but from you.
via GIPHY (In the heights)
4. Build Community
A great way to gain more knowledge and eventually more sales is to build community. How do you do that? Join an Etsy team if you’re on the platform. Make friends with other sellers like you. Reach out to people and ask for help, offer help, etc. By building friendships in this area of life you not only earn more money, but you can help your community of sellers by sharing what you know and you all grow together. This community can be virtual or in person. The point is to get out there and make genuine friendships, give, and receive. Support other sellers by buying stuff from them that you like, and they will do the same. Shout out to SF Etsy (Etsy Team), The Black Owned Etsy Shops, and my local community for having my back!
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| Vendor at Unique Markets via Forbes |
5. Do events
Before Covid and after events in person will always be a great way to market your work, meet new people, to product test, and to drive future traffic to your shop. Events are not just for selling your stuff that day, sometimes retailers or shoppers will take note of your stuff and hit you up at a later date. If your immediate family already has everything you make its good to go to the other side of town and show em what you got. If you can talk about and share your products with people who stop by your table/booth you’ll be able to see real quick what people gravitate to and what they don’t. Test! If folks buy from you once make sure to leave them with a way to follow you, see more, or to share what they got with their friends. Business or postcards are great for this and you can also ask them to sign up for an email newsletter….
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| Tony Leung/ In the mood for love |
6. Email newsletter
I started doing email newsletters seriously over 3 years ago and it has done wonders for my regular sales and for connecting to my folks! Why? I can reach people at their personal emails and the majority of them actually see it and open my message. With social media it can be difficult to reach people because of algorithms, or the latest features a platform is highlighting. I started with one email a month, thats it. I do not spam people because that gets annoying. I make the newsletter short, to the point, and balanced with image, text, and sometimes video. If you have one consider making a website of your work with a pop up and having an actual paper form that people can fill out at events to get new sign ups. I use Mail Chimp but there are many such as Mad Mini, Constant Contact, Substack, etc.
via GIPHY (Marshawn Lynch)
7. Press
Both paid and earned press is key. You sell at events, you post on social media, you email everyone. You tell all your family and friends. Folks support and then the sales slow down or stop. Don’t quit. It just means folks have bought all you have or they’re financially tapped out. You gotta reach new folks. How do you do that? Get eyes on your products who don’t know you at all. Maybe they support Black owned businesses, maybe they’re Queer friendly, maybe they’re a teacher, entertainer. Whatever it is, they’re looking for folks like you. Which blogs do they follow? What podcast do they listen to? Do they read newspapers? Make a note of these places (especially the ones you know your audience would love) and reach out. Sometimes you will have to pay, but I’ve heard its best to reach folks who write about work like yours and get it for free. You’re helping journalists and they’re helping you. This takes a lot of time, years even. But the more you prepare your information, links, and photos so it is easy to share with journalists the easier it will be to cover you and your work. You can see some press I’ve gotten for books or merch here. Shout out Papalodown who helped me tremendously with this.
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| Aaliyah / Romeo must die |
8. Trial & Error
Some shit will pop and some will not get any traction at all. That is just how it is. Sometimes it takes awhile for things to gain traction too. There have been times where I made something and got it reproduced. It never really sold, and I was left with tons of products. A few times I just followed my gut and made something that sold really well! This to me means making what you want and thinking of what would best serve your audience and or supporters. There have been times where customers have told me what they liked, didn’t like, or what they wish I would make. If it made sense, I’d try it out. Sometimes they were right, sometimes not. Try new things related to your core passion. And take your time, because it takes time.
via GIPHY (Maitreyi/ Never have I ever)
9. Extras
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| Me and my youngest |
Peace fam, my name is Robert Liu-Trujillo. I’m an artist from the Bay Area and I work in several fields (Kids books, Murals, Merchandise, Licensing, Illustration, Creative writing, etc). If you’re new to my blog, welcome. I share my personal and professional work here. Freelance chronicles is a series of blog posts about what has helped me succeed and the many experiences I’ve had along the way. I’ve been working as a freelance artist since 2006 officially. I have not worked a “day job” since 2014. If you found this helpful you can support me by copping something from my shop or subscribing to my email newsletter! Feel free to share.
Previous Posts:
Improve your merch table LINK
Business podcasts LINK
LAST NOTE: I started my Etsy shop in 2009/ 2010. I didn’t really start making full use of it until the past 5 years (I’m writing this in 2021). It takes time, be patient with yourself. Wherever you are in the process be open to growing.
This is a short one. Here is one way I do research on improving the business side of my art making. I read books, articles, talk to people, network, all that. But when I’m not doing those, I’m often listening to podcasts about business or entrepreneurs. Here are a few I recommend if you make products for people to purchase. That product could be hiring you personally or purchasing a digital/physical item from you.
Why? Making art is only half the hustle, unfortunately we not only have to sell it, but we have to find out how to authentically reach our audience. Enjoy!
Dirty Old Ladies is run by three women in comics and it talks about tabling at events, conferences, distribution, and other insider news to the business of making comics. I started because of C Spike Trotman who is a Black woman who runs the largest indy comics publisher in Chicago. Listen
Ok, this brother Jay Jones gives some interviews, advice, and resources that are very interesting. Listen.
This podcast is run by Sonja Rasula who started the Unique Markets. This is super helpful because each episode is with a small or medium sized business owner and it involves Sonja giving advice about a specific tactic. Listen!
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| Shaun Burner and Myself -Sacramento 2015 – Photo By Kerri Ann Borja |
How can we work together?
Peace, my name is Rob and I’m a professional artist with over 20 years worth of experience. If you’d like to work with me here are a few different ways to start. Through my years I have worn many hats as a creative person and through working with so many different people there are a few things I’ve learned to do well. I love brainstorming ideas and executing them. I have a huge love for projects that relate to music, social justice, parenthood, co-parenting, mixed heritage, literacy, and storytelling. And I enjoy working with people who believe in what they’re doing and are willing to work for it. You wanna collab? Here’s how to start. Don’t be shy, holler at me. If I vibe with you and the project it’s a GO. If not, I might refer you to someone who I think would be better for it. My email is Info@robdontstop.com
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| Art vs Artist 2018 |
Freelance Illustration:
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| Visions from The Inside- Culture Strike |
Exhibitions and Galleries:
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| Workshop in Ciudad Juarez |
Class and library visits:
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| Hiero Day |
Arts Vendor:
Vendors: Want to learn how to improve your merch table? Read THIS
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| Bay Area Book Festival Panel |
Guest speaker:
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| Planning w/ Janine Macbeth and Laurin Mayeno |
Children’s book consulting:
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| Painting at Chapter 510 |
Murals:
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| My Solo Show at Fresthetic in Brooklyn, NY
Ok?
Alright, you get it now. If you were thinking about collaborating now you know a few ways we can work together. If you got any questions please holler at me at info@robdontstop.com. You can also refer people to a shorter version of this post on my website. LINK
Read my last post about freelance life: Vendor tables |